編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-807-118 | To JV or Not To JV? That is the Question (for XTech in China) | Isenberg, Daniel J.;Marshall, Paul W. | Entrepreneurship | Strategic Management( 1 ) |
2 | 9-711-504 | Coca-Cola in 2011: In Search of a New Model | Yoffie, David B.;Kim, Renee | Other | Strategic Management( 1 ) |
3 | 9-721-481 | Mobileye 2021: Robotaxi and/or Consumer AV? | Yoffie, David B.;Golan, Danielle;Tempest Keller, Nicole | Other | Strategic Management( 1 ) |
4 | 9-920-559 | Forbidden City: Launching a Craft Beer in China | Bartlett, Christopher A.;Carlson, Carole | Other | Strategic Management( 1 ) |
5 | HK1327 | SHEIN vs. Zara: Digital transformation in the fast-fashion industry | Luo, Shuqing;Chen, Guoli | Other | Strategic Management( 1 ) |